Big Data: What Is It?

Ever feel as though you’re swamped with information everywhere you go?

It’s easy to feel overwhelmed with our phones, emails and social media – but spare a thought for businesses who are inundated with exceptionally large volumes of data on a day to day basis – for example a knee surgeon gets 1000 bits of data every minute during an operation.

In the legal field, we’ve seen the rise of big data and legal implications for Newcastle, Melbourne and even an Adelaide big data company.

What Is Big Data?

The term describes the large volume of data – both structured and unstructured – which a business receives on a daily basis. It could be anything from the records of millions of people, derived from different sources and often inaccessible or incomplete.

It’s such a large amount of data that it’s difficult to process using the traditional means (ie: databases) or specific software techniques. Its volume, and its capacity to change quickly can create issues for companies.

Big data

Big data

What Are The Benefits Of Big Data?

Companies are quickly finding ways to use big data efficiently and to harness the advantages of it to grow their businesses.

  • 1. Insight:

Big Data can help companies gain valuable insight into how their company is performing and how their customers are reacting to them. Capturing and analysing big data is absolutely key to using it in a productive and beneficial way. You’ll be able to identify fraudulent behaviour and you’ll also have more real time information about your business and how its operating.


  • 2. Strategy:


By gaining a heads up on how things are happening, big data can be used to help develop strategy and make plans for a company going forwards. Operations can be improved, issues can be identified and future planning is far more informed when using big data.


  • 3. Savings


Using Big Data can help you to reduce costs by quickly identifying areas of your business that are underperforming. It can also help with time management and enable you to make better informed decisions – helping you to save time and money is one of the biggest benefits of big data.


Quality Not Quantity?


With big data, it’s a little bit of both. At the end of the day, there’s no value in having huge amounts of data if you aren’t making use of it. Equally you need to have the big data in the first place in order to use it.


It’s important not to use the big data in a mindless way. Take the time to really analyse your data – many companies now use it to generate coupons at the point of sale based on customer’s buying habits. This type of gesture helps to build a relationship and loyalty that could bring substantial reward.

If you’d like to discover more insights, check out – they have a great blog illustrating how big data works, and what the legal implications might be for your business.



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